One of the biggest frustrations of job-seekers is employers who advertise a job but refuse to say what it pays. Many of them expect job-seekers to name the salary
they're looking for, some even requiring it before an application can be
submitted online. This puts applicants in an incredibly
unfair position, and makes most of them worry that they'll lowball
themselves or ask for so much that they'll be removed from the running.
It's particularly infuriating when you consider that most employers have
a salary range budgeted for the position. They just won't disclose it.
Why
do employers make such a secret out of what they're willing to pay? Why not just list a salary range up-front in the job ad?
Employers
who play coy on salary will tell you that it's because if they list a
salary range, all candidates will assume they should be at the top of
the range and will then get upset or be disappointed if their offer
comes in lower because of the level of their qualifications. In other
words, if an employer advertises that a job pays $50,000 to $60,000,
they fear that every applicant will think, "Great, low 60s. That works
for me." But if an applicant ends up getting an offer for $52,000
because that's where his or her experience places him or her, he or she
will feel that he or she is being lowballed because, after all, he or
she knows the employer is willing to pay up to $60,000. The applicant
may have been happy with that offer if he or she had never heard about
the full range available.
A good employer will be able to explain how the scale works and why the
candidate fits into it where he or she does. But employers who don't
want to disclose their full range believe that too many people still
won't be satisfied, and that they'll be creating dissatisfaction that
otherwise wouldn't exist. Sometimes they don't want to list a
range in their ads because they'd be willing to pay more for the right
candidate, but not for most. For instance, if they list a salary range
of $50,000 to $60,000, the candidate who won't consider anything below
$70,000 might never apply. And if that person is good enough, the
employer might be willing to meet those salary demands. But since they
wouldn't pay it to most candidates, they don't want to put it in the ad.
As a result, they conclude it's better not to list a range at all.
So
what can candidates do in the face of so many employers who won't reveal
the salary for a job, when salary happens to be a major consideration
for most job-seekers? One key is to know what jobs like the ones you're
applying for typically pay. You can often get a solid sense by talking
with recruiters, checking with professional organizations in your
industry and even just bouncing figures off of other people in your
field. Once you come up with a range for your experience level and in
your geographic area, you can feel more confident naming a salary figure
first, without the worry that you'll be wildly off in either direction.
And
second, assume that at some point the employer is likely to ask you
about what salary you're looking for, without telling you their own
range first. Too often, job-seekers assume that the employer will name a
figure first and they can then respond to it, but by knowing that often
isn't the case, you'll be better prepared, less likely to be caught
off-guard, and more equipped to negotiate a fair salary for yourself.
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