The world
of job hunting moves fast. The new rules are: There are no rules. If you’ve
been following some traditional job search tips, it’s time to think again. Here
are a few rules you may have heard, why you should break them, and when on some
very rare occasions, you should follow them anyway.
Rule #1:
Cast the Widest Net Possible
Years
ago, it was standard to print up several copies of a one-size-fits-all resume
and mail it out to as many potential employers as possible. In theory, this
game of odds made sense, the more resumes you sent out, the more chances you
had for an employer to call you back.
But that
strategy simply doesn’t work anymore. Between applicant tracking systems that
filter for specific keywords and companies that are hyper-focused on culture,
hiring managers are looking for a perfect fit. A generic resume points to a
generic candidate and that’s not what companies are looking for. Instead, focus
on fewer jobs but make them count by tailoring each application to your target
company.
Rule #2:
Call or Stop By to Check on Your Application After a Few Days
If there
was one piece of advice from my parents that I constantly raised an eyebrow at,
it was this. To them, calling or stopping by a business to check on your
application showed persistence and enthusiasm. But I couldn’t imagine that it
did anything except annoy the hiring manager and ultimately hurt my chances of
landing the job.
In
general, let your resume and cover letter speak for themselves. If you have a
killer application, you’ll have a great chance of catching the hiring manager’s
eye without the pestering follow-up.
It can be
OK to follow up if you applied blindly and haven’t heard back in a couple
weeks. But via email. Please, only email.
Rule #3:
Include an Objective Statement at the Top of Your Resume
Objective
statements made a bit more sense when they were combined with Rule #1, as you
were widely distributing your resume, your objective statement gave the company
a better idea of what kind of role you were after.
But now,
not only do they come across as vague and they just don’t make much sense. if you’re
tailoring your cover letter and resume to apply for an inside sales position,
there’s no need to make a blanket statement that says the same thing at the top
of your resume.
Rule #4:
Use a Traditional Letter Format for Your Cover Letter
When I
first learned how to create a cover letter, the format was standard. You’d
include all your contact information first, including your full street address,
home and cell phone numbers, and email address, then the same information for
the hiring manager or company you were addressing the letter to. Only after all
that would you get to the meat of the letter.
The thing
is, you don’t actually send your cover letters in the mail anymore, so the
formal letter format isn’t necessary. Most times, you’ll either attach your
cover letter to an email or use it as the body of your email, which has your
resume attached. Yes, your contact information should be accessible, but skip
the traditional formatting and put a line at the top of your resume and bottom
of your email. They’ll find it, promise.
Rule #5:
Write Your Resume and Cover Letter in Formal Language
Most
cover letters used to start with a standard opening phrase along the lines of
“Enclosed please find my resume as an application for the position of Marketing
Director, as advertised on Monster.com.” Some even used the opening line of
“Dear Sir or Madam.” That is cringe-worthy.
While
hiring managers’ general opinions on cover letters vary widely (i.e., some
prefer them over resumes, some refuse to read them at all), it’s best to start
with something conversational and polite then, depending on how well you
understand the company culture, you can get a little creative.
Rule #6:
Always Wear a Suit to an Interview
When it
comes to interviews, the way you dress will play a big part in the first
impression you make, which can set the stage for the rest of your interview
and, ultimately, even play a role in whether or not you land the gig. And so,
it’s not surprising that a suit is the go-to standard for such a high-stakes
situation.
But it
only takes one start-up interview to figure out that a suit can actually make
you stick out in a bad way. If everyone at the company wears jeans and t-shirts
on a regular basis, your suit is going to make you come across as stuffy and
formal or worse, a total mismatch for the company culture.
It’s more
important to find out how company regulars dress on a daily basis, and then
step it up just a notch for that first meeting, you’ll easily prove that you
can fit right in.
One
caveat: Follow this rule anyway if your target company is truly a business
formal environment or if you can’t adequately gauge the dress code
pre-interview. Too dressy is always better than too casual.
Rule #7:
Always Send a Handwritten Thank You Note
A
handwritten thank you note probably won’t hurt your chances of landing a new
job. But to be honest, it’s not a necessity anymore. In fact, you can make just
as good of an impression with a speedy or same day email thank you. Plus,
you’ll make it a lot easier for the interviewer to respond directly to your
email, while a handwritten note will likely go unanswered.
Of
course, use your best judgment here. If your interviewer comes across as fairly
traditional or formal or has beautiful notecards displayed visibly in the
office he or she may appreciate the charm of a handwritten note.